Content Strategy Consultancy

Inventive ways to communicate your business via valuable assets that create awareness, build relationships and drive long-term targeted traffic.

Content Strategy Consultancy

Inventive ways to communicate your business via valuable assets that create awareness, build relationships and drive long-term targeted traffic.

The old approach “build it and they will come” doesn’t work anymore. Competition online is every time more fierce and you need a clever approach to content to stand out and be seen.

Maybe you spent tons of time and effort building an asset or a piece of content, but nobody reads it. Remove the guesswork: I will help you create content that matters to your business and to your clients.

The old approach “build it and they will come” doesn’t work anymore. Competition online is every time more fierce and you need a clever approach to content to stand out and be seen.

Maybe you spent tons of time and effort building an asset or a piece of content, but nobody reads it. Remove the guesswork: I will help you create content that matters to your business and to your clients.

Get more traffic with Content Gaps

A content gap analysis will allow us to discover areas of missing customer segments and how to craft strategies to capture that valuable traffic. Most of the strategies will involve the creation of long, detailed and engaging content that will perform extremely well in search engines. For every piece of content we’ll create, we’ll ask ourselves:

> Will it play a role in conversions?
> What do influencers want to learn about this topic?
> Is there a significant volume of searches for this topic?
> How competitive is the keyword?
> How long will it take to create it?

Get more traffic with Content Gaps

A content gap analysis will allow us to discover areas of missing customer segments and how to craft strategies to capture that valuable traffic. Most of the strategies will involve the creation of long, detailed and engaging content that will perform extremely well in search engines. For every piece of content we’ll create, we’ll ask ourselves:

> Will it play a role in conversions?
> What do influencers want to learn about this topic?
> Is there a significant volume of searches for this topic?
> How competitive is the keyword?
> How long will it take to create it?

Connect with your audience thanks to custom assets

If content is a wonderful way of breaking the ice, custom assets (like coupon pages, scholarships, infographics, surveys…) are the best way to drive ROI and solve customer needs.

We’ll first identify the needs of your clients and create an effective asset strategy around that. The result will be a powerful custom page that will generate traffic, shares, backlinks, and conversions.

Another nice thing? We’ll focus only on high-value activities that have been proven to work at scale and over the long term.

Connect with your audience thanks to custom assets

If content is a wonderful way of breaking the ice, custom assets (like coupon pages, scholarships, infographics, surveys…) are the best way to drive ROI and solve customer needs.

We’ll first identify the needs of your clients and create an effective asset strategy around that. The result will be a powerful custom page that will generate traffic, shares, backlinks, and conversions.

Another nice thing? We’ll focus only on high-value activities that have been proven to work at scale and over the long term.

Building relationships with targeted outreach

Distribution is just as important as creation. If nobody is reading your content, how can you be successful at content marketing?

Bear in mind, outreach is not broadcasting: instead of mass mailing hundreds of people that have a slight interest in your content, an outreach effort should focus only on interactions that are personal, engaging and that add value to the recipient.

That’s why outreach is a long process that starts when a content/asset is still in an early development phase: integrating what an influencer wants to read will increase the odds of a successful outreach campaign.

Building relationships with targeted outreach

Distribution is just as important as creation. If nobody is reading your content, how can you be successful at content marketing?

Bear in mind, outreach is not broadcasting: instead of mass mailing hundreds of people that have a slight interest in your content, an outreach effort should focus only on interactions that are personal, engaging and that add value to the recipient.

That’s why outreach is a long process that starts when a content/asset is still in an early development phase: integrating what an influencer wants to read will increase the odds of a successful outreach campaign.

READY TO GET MORE TRAFFIC?

READY TO GET MORE TRAFFIC?